The largest most comprehensive source for reaching online retailers is now available to fuel sales and marketing programs.
Campbell, CA, July 25, 2007 – UpdatePower Corporation, a recognized leader in automated company indexing and profiling solutions, today announced the release of the largest and most accurate index of Emerchants available of its kind.
UpdatePower made a conscious effort to target and generate sales intelligence on an emerging industry that in the past has been an elusive market segment for both ecommerce companies and online marketplaces to effectively engage with. According to Internet Retailer, online US retailers generated $136.2 billion of online sales in 2006. In a response to market need, as well as the overall performance of the Emerchant Industry, UpdatePower developed and launched the UpdatePower Emerchant Index: a dynamic index of over one million online US retailers, providing standardized sales and marketing contact information complemented by both traditional and innovative metrics created by UpdatePower.
The UpdatePower Emerchant Index, which is tracked and updated daily, determines which Emerchants are diversified through multiple-channels, offer a printed mail order catalog, participate in hosted marketplaces, ship international, and more. One of the most unique and popular categories is the “Emerchant Sizing Metric.” By utilizing unique scoring algorithms UpdatePower is the only company to accurately categorize over a million Emerchants by business performance. Using proprietary indexing, search and filtering technologies, UpdatePower sources and categorizes unique performance indicators surrounding these businesses. UpdatePower offers these features as selects by which companies can identify and reach out to their core target Emerchants.
There is no other lead generation source available with similar volume, depth and most importantly accuracy of information on this once relatively undefined industry. "UpdatePower has essentially defined and delivered a virtually new SIC classification: Online Retail Stores, that in the past have been elusive and impossible to identify and categorize accurately and effectively." said Greg Migaki, President and CEO of UpdatePower Corporation. "Finally companies targeting Emerchants can simply access a comprehensive lead source to fuel their sales, marketing, and business development programs."
Companies marketing to Emerchants can be confident that their sales and marketing efforts will reach their target audience. As a result, UpdatePower has been successful in attracting high profile ecommerce customers such as Yahoo, PayPal, DHL, Wells Fargo, Shopping.com, Cybersource, and more. The newly launched UpdatePower Emerchant Index contains contact information which supports both telemarketing and direct mail programs targeting Emerchants. UpdatePower clients purchase records on a per record basis and receive standard data files that can be imported into CRM and/or customer database solutions.